What should be paid attention to when optimizing internal links?

Internal link optimization is the optimization of website links. In internal chain optimization, the assigned weights are different, and internal links can improve user experience and increase traffic. Today I will share with you when internal link optimization What should be paid attention to?

  1, interconnection between pages

  The entire website structure looks like a spider web, with a main line composed of columns, and appropriate links between web pages. The web pages in different sections link to related web pages in other sections.

  2, attach importance to the links in the content

  Everyone will add links to the content when updating articles. Generally speaking, content links have a higher weight than the navigation at the top and bottom of the website. Therefore, the link optimization in the content should not be ignored.

  3. Do not point all internal links to the homepage

This is a problem that many optimizers will encounter. All internal links of their website are directed to the homepage of the website. The purpose of this is to allow spiders to crawl their own website. However, all pages pointing to the homepage not only affect the ranking and weight of the website. Without help, the setting will cause the site to downgrade.

  4. Pay attention to text links and image links with high weight

  The crawling of text links and image links is different from Baidu spiders. In general, the weight of text link transmission is higher than that of image link alt attribute transmission. We often find that the picture points to a link, and the title of the article also points to the same link. When the search engine judges the anchor text, it will first record the ALT attribute of the picture as a key word, not the key word of the article title. It is a problem that many people ignore.